The Perfect Storm of Risk in High-end Consumer Electronics

Our proficiency in supply chain management empowers us to ensure the stability and reliability of supply chain.

Mechatronics evolved from manufacturing electromechanical consumer electronics – an integration and optimization of broad expertise and capabilities that were previously specializations. Mechatronics is also a business model that grew out of 30 years of globalization. However, that global manufacturing utopia of agile supply chain management and collaborative geo politics came to a crashing climax of COVID disruptions and superpower relationships in 2022. It needs no further explanation here but finding business solutions has never been more important. Malaysia is now key to that solution.


Mechatronics is the complete integration of mechanical, electrical, computer, and connectivity engineering so it relies more heavily on a risk-free supply chain. For example, the poor global supply of semiconductors is well known even to domestic consumers who see huge delays in new cars. Plastics are ESG’s public enemy number one, so the resins used in injection molding for consumer electronics are under intense scrutiny for their carbon footprint, % recyclability, and non-biodegradable properties. And every company’s supply chain exposure to China, while the geo-political situation remains, is a significant challenge to these global manufacturing supply chains.


To illustrate how these challenges affect the costs and schedules of our clients, consider the ubiquitous battery pack. Battery production and export is acutely vulnerable because of unique safety issues, long lead times, and considerable end-of-life carbon footprint. Reliable supply to and from any country is a KPI worth considering when choosing your mechatronics manufacturing partner and at Microtronics we are proud of our partnerships with customers in 23 countries that ensure our supply chains are stable, mature, and reliable.


Microtronics excels in providing a network of strategic supplier partnerships and in-depth market knowledge of the semiconductor industry. This allows us to offer our customers a wide range of components from strategic partners. Our 25 years of experience sourcing semiconductor components give us a unique understanding of international trade, regulations, market conditions, and logistics complexities. Our proficiency in supply chain management empowers us to guide our customers through potential risks and ensure the stability and reliability of their supply chains.


Combining our expertise with Malaysia’s advantages like its location, skilled workforce, and favorable business environment, we present a robust solution as an alternative to China for high-end consumer electronics and mechatronics production.


Microtronics is one of the few companies in the world, not just in mechatronics, capable of de-risking against semiconductor supply, ESG, and exposure to China because of our Malaysia base, our 25 years of experience in semiconductor components sourcing, and our commitment to ESG.

Microtronics + Malaysia = 2023

About the author: Mr. Manimurugan has 35 years of deep knowledge and expertise in Electronics Hardware and Software development for Printed Circuit Board Assemblies (PCBA), Product Engineering Management from Design to Mass Production), and Procurement of electronics and mechanical components.


Mr. Manimurugan has a proven track record for defining concepts and developing and executing marketing strategies with an innate ability to understand market and customer trends in segments such as Electronic Point-of-Sale, Motor Control, and Smart Metering. Mr. Manimurugan is responsible for all aspects of Microtronics Supply Chain, Planning, and Program Management.